It is not about nice bar and pie charts, colorful tachometers and heat maps, it is about how to get the connection between the vast amount of business data to the individual. How to connect the associated data with the people trying to understand, to explore to analyse to make things easier and better. Be it the simple analysis why assets depreciation seems to linger up to why the product sales in an large enterprise are developing unexpected or keep trace of specific strategic measurements as marketing cost vs product sales. And then it becomes part of the management strategies. It allows to adopt to new situations quickly, it is always “on”, it leads to actionable insights. Further on the decision velocity increases.